UConn sophomore Jenevera Abena Addai Mensah is preparing NeeVera, an African-inspired clothing venture whose planned sales proceeds would support expectant mothers in Ghana, according to an October 7 university profile.
Mensah developed the business through the Werth Innovators Program. After considering several ideas, she settled on clothing inspired by fabrics and styles from Ghana. The planned capsule collection includes skirts, pants, dresses and embroidered tank tops made there.
UConn describes small production runs and size-inclusive designs. Mensah sourced fabrics and worked with a craftswoman while developing the venture over the summer. She hoped to launch the collection in October; the university profile does not establish a completed launch or any donations already made.
The Werth program provides mentoring, networking and structured entrepreneurial support. Its summer component brings participants together remotely with alumni mentors as they develop their ideas.
The project illustrates how campus entrepreneurship support can connect student interests to a business plan. Its maternal-health impact remains a stated goal. This account relies on the university’s interview and program description rather than independent verification of sales or charitable transfers.